The Creatives Room

Everybody Hurts

Brand: Advil · Category: Commercials · Medium: video

Extreme close-up of a Black male athlete's face shot from a low angle against an overcast, desaturated blue-grey sky, with a hazy mountain silhouette below. Cool, near-monochrome blue color grade, serious and strained expression, backlit rim light along the jaw and shoulders - stark and physically intense.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Everybody Hurts | The Creatives Room