The Creatives Room

Every Order Get Its Own Trip

Brand: McDonald's · Agency: FP7/DXB · Year: 2018 · Category: Print / OOH · Medium: image

This print campaign by FP7/DXB features three compositions, each centered on a McDelivery scooter viewed from behind against a neutral studio backdrop. The scooter's rear delivery box is the hero, rendered in 3D by Imran Ahmed to appear as an oversized, iconic McDonald's menu item—a Big Mac, an order of French fries, or a coffee cup. The images are clean and graphic, using the distinct red and yellow brand colors with a commercial, product-shot lighting style.

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Every Order Get Its Own Trip - FP7/DXB - 2018 | The Creatives Room