The Creatives Room

Even More Confusing Times

Brand: Burger King · Agency: David Madrid · Year: 2022 · Category: Commercials · Medium: video

A series of deadpan vignettes portrays ordinary people in mundane, naturalistically lit domestic settings. The camera uses simple medium shots and close-ups to capture the subtle, perplexed expressions of each character as they confront a modern paradox. The sequence concludes with a straightforward product shot of the plant-based nuggets, framed with the same tone as the preceding confusing scenarios.

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Even More Confusing Times - David Madrid - 2022 | The Creatives Room