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Eurythenes plasticus

Brand: WWF · Agency: BBDO Group Germany · Year: 2021 · Category: Case Studies · Medium: video

The visual character is stark and desaturated, leaning towards cool blues and greys, punctuated by the unnatural bright hues of plastic debris. Lighting is primarily low-key to convey the deep-sea environment, creating strong contrasts and a sense of isolation. Compositions are often wide, emphasizing the vastness of the ocean and the microscopic presence of the new species amidst the pervasive pollution. The mood is deeply melancholic and urgent, aiming to evoke a sense of grave concern and a call to action regarding environmental degradation.

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Eurythenes plasticus - BBDO Group Germany - 2021 | The Creatives Room