The Creatives Room

Etihad-MI7

Brand: Etihad · Year: 2023 · Category: Commercials · Medium: video

The visual aesthetic is cool-toned and polished, dominated by a palette of steely blues, metallic greys, and deep blacks, punctuated by the warm glow of aircraft interiors and exotic locations. Lighting is dramatic and high-key, with controlled shadows and crisp highlights that emphasize the sleek lines of the aircraft and the tense expressions of the characters. Compositions are often wide and sweeping, showcasing grand vistas and the impressive scale of global travel, juxtaposed with tight, intimate shots that amplify the espionage thriller mood and the exclusivity of the Etihad experience.

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Etihad-MI7 - 2023 | The Creatives Room