The Creatives Room

Elements

Brand: Jeep · Year: 2016 · Category: Commercials · Medium: video

An anamorphic-wide night frame in dense woodland: a dark vehicle silhouette sits low right, almost entirely swallowed by a churning wall of pale mist or water spray that fills the lower half of the shot. Bare tree trunks and canopy behind are lit by a cold shaft of moonlight-blue backlight raking through the branches, with airborne particles catching the beam. Near-monochrome blue-black grade, extremely low key — reflected highlights on the bodywork are the only readable product detail.

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Elements - 2016 | The Creatives Room