The Creatives Room

Electric Slaves

Brand: amnesty international · Agency: Havas Prague · Year: 2019 · Category: Print / OOH · Medium: image

A series of studio portraits by photographer Gwenn Dubourthoumieu captures Congolese miners against a dark, featureless background. Each subject is framed in a tight close-up, with gritty, high-contrast lighting emphasizing the dirt and exhaustion on their faces. A red, digitally-composited 'low battery' icon is overlaid on each person, creating a visual metaphor that equates the miners' lives with a disposable power source.

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Electric Slaves - Havas Prague - 2019 | The Creatives Room