The Creatives Room

E-bike Insurance

Brand: Migdal · Agency: Brukner Yaar Levi · Year: 2020 · Category: Print / OOH · Medium: image

This print ad is a studio product shot of a single car key, centered against a neutral grey background. The attached fob is not a logo, but a black plastic molding in the shape of a person who has fallen off a bicycle. The composition treats the e-bike accident victim like a standard car key, visually arguing that e-bikes require the same level of insurance as a car.

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E-bike Insurance - Brukner Yaar Levi - 2020 | The Creatives Room