The Creatives Room

Dumb Ways to Die

Brand: Metro Trains · Agency: McCann Melbourne · Year: 2012 · Category: Commercials · Medium: video

The visual style is brightly animated with simple, yet expressive cartoon characters against clean, uncluttered backgrounds. It employs a vivid and primary color palette, often with high contrast, adding to its playful and slightly naive aesthetic despite the morbid subject matter. Compositions are straightforward and direct, focusing on the characters and their unfortunate predicaments, while the overall mood is surprisingly lighthearted and humorous, using absurdity to soften the dark themes of accidental death.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Dumb Ways to Die - McCann Melbourne - 2012 | The Creatives Room