The Creatives Room

Drive On

Brand: Kia · Year: 2022 · Category: Commercials · Medium: video

Tight, shallow-focus portrait of a young man leaning forward, gray marl t-shirt, thin chain, hair sweat-damp, eyeline just off-lens. Warm low sun rakes across the left side of his face and blooms into a soft haze; behind him a pale corrugated parapet wall and out-of-focus gym hardware sit against an overcast, cloud-textured sky. Widescreen crop with heavy letterboxing, low-contrast filmic grade, muted grays and skin-warm highlights, halation on the backlight. Handheld-feeling but stable; character-first framing with no product visible in frame.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Drive On - 2022 | The Creatives Room