The Creatives Room

Drive Carefully

Brand: Volkswagen · Agency: DDB Buenos Aires, Argentina · Year: 2015 · Category: Print / OOH · Medium: image

A road-safety ad: a child fallen upside-down off a garden swing, head on the ground, tagged "7 km/h," with "Drive carefully" and the VW logo. Startling, sobering.

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Drive Carefully - DDB Buenos Aires, Argentina - 2015 | The Creatives Room