The Creatives Room

Dreams Shouldn’t Wait

Brand: Nike · Year: 2019 · Category: Commercials · Medium: video

Cinematic and atmosphere-rich, the visual style features low-key, high-contrast lighting with a cool blue palette balanced by warm sodium streetlights and golden edge lighting. Framing alternates between intimate, tight portraiture capturing the focus and sweat of young athletes and sweeping wide tracking shots through urban streets. The overall mood is gritty, intimate, and emotionally charged, evoking the solitary intensity of pre-dawn training.

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Dreams Shouldn’t Wait - 2019 | The Creatives Room