The Creatives Room

Dream Crazy

Brand: Nike · Agency: Wieden+Kennedy · Year: 2019 · Category: Commercials · Medium: video

The visual style is predominantly black and white, lending a timeless, iconic, and intensely dramatic feel to the imagery. Lighting is often naturalistic and high-contrast, emphasizing the grit and determination of the athletes and figures portrayed. Compositions are varied, from intimate close-ups capturing raw emotion to wide shots conveying the scale of their achievements and struggles. The overall mood is deeply inspirational and emotionally charged, celebrating the unyielding human spirit and the power of individual courage in the face of adversity.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Dream Crazy - Wieden+Kennedy - 2019 | The Creatives Room