The Creatives Room

Dream Crazier

Brand: Nike · Agency: wieden+kennedy · Year: 2019 · Category: Commercials · Medium: video

A montage of archival and contemporary sports footage, mixing high-contrast black-and-white with desaturated color. The film juxtaposes historical moments, like officials pulling a woman from a marathon, with modern athletic achievements from Serena Williams and others. It focuses on the intense, determined faces of female athletes in moments of defiant struggle and triumph.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Dream Crazier - wieden+kennedy - 2019 | The Creatives Room