The Creatives Room

Draw Ketchup

Brand: Kraft Heinz · Agency: rethink · Year: 2021 · Category: Case Studies · Medium: video

A case-study board headed "HEINZ DRAW KETCHUP" on an off-white field scattered with small hand-drawn ketchup-bottle doodles. A tall glass Heinz bottle with a hand-sketched paper label stands at left. Stat figures (1,496%, 127x, -10%), rows of participant drawings and small photo panels fill the centre and right. Clean editorial layout with Heinz red accents on cream.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Draw Ketchup - rethink - 2021 | The Creatives Room