The Creatives Room

Dr. Rick-Methods

Brand: Progressive · Agency: Arnold Worldwide, Boston · Year: 2021 · Category: Commercials · Medium: video

A deadpan "parent-coach," Dr. Rick, leads a workshop for new homeowners inside a house decorated with neutral tones. The scene is shot in a single-camera, observational comedy style under high-key commercial lighting. Dr. Rick humorously corrects the young adults' "parent-like" behaviors, such as struggling to open a PDF or displaying a "Live, Laugh, Love" sign.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Dr. Rick-Methods - Arnold Worldwide, Boston - 2021 | The Creatives Room