The Creatives Room

Don't let the Covid-19 vaccine become a luxury

Brand: unicef · Agency: Tante Randi · Year: 2021 · Category: Print / OOH · Medium: image

This campaign, shot by photographer Lindsay Adler, uses the visual language of luxury goods to critique vaccine inequality. The print ads are clean, high-contrast studio still lifes. One image features a vaccine vial presented in a black perfume-style box with a gold logo; another shows an arm with a band-aid printed in a repeating monogram pattern, resembling a high-fashion brand.

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Don't let the Covid-19 vaccine become a luxury - Tante Randi - 2021 | The Creatives Room