The Creatives Room

Don't get vaccinated

Brand: StarMed · Agency: BooneOakley Charlotte NC · Year: 2021 · Category: Case Studies · Medium: video

A case study documenting a guerrilla marketing campaign. The central visual is a black truck with a large digital billboard reading "Don't get vaccinated / Wilmore Funeral Home," filmed driving around an NFL game. The piece is a compilation of local news reports, user-generated social media photos, and screengrabs of the hoax funeral home website that redirected to a real healthcare provider.

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Don't get vaccinated - BooneOakley Charlotte NC - 2021 | The Creatives Room