The Creatives Room

Don't Drink and Drive

Brand: patrol police of ukraine · Agency: ANGRY · Year: 2020 · Category: Print / OOH · Medium: image

This print series uses a consistent visual metaphor across its executions. Each ad is a macro photograph of a car's controls where a key part is replaced by a holiday drinking accessory. One image depicts a red Christmas ornament as a gear shift knob, while another shows a corkscrew in place of an ignition key. The photographic style is stark and focused, using low-key, high-contrast lighting to isolate the central object against a dark, out-of-focus vehicle interior.

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Don't Drink and Drive - ANGRY - 2020 | The Creatives Room