The Creatives Room

Don't be the bad guy. Use condom.

Brand: ministry of health of brazil · Agency: Aquatro, Vitoria, Brazil · Year: 2015 · Category: Print / OOH · Medium: image

The image likely employs a stark, possibly desaturated color palette, focusing on high contrast to emphasize the gravity of the message. Lighting will be dramatic, perhaps low-key, to create a somber or urgent mood. Composition will be direct and impactful, possibly featuring a solitary figure or a visual metaphor that immediately conveys the "bad guy" concept and the potential negative outcomes of unprotected sex. The overall emotional register will be serious, cautionary, and thought-provoking, aiming to evoke a sense of personal responsibility and the potential for regret.

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Don't be the bad guy. Use condom. - Aquatro, Vitoria, Brazil - 2015 | The Creatives Room