The Creatives Room

Doffen har daua

Brand: Rema 1000 · Agency: Try/Apt · Year: 2012 · Category: Commercials · Medium: video

The visual style is naturalistic and unglamorous, set in the cool, neutral lighting of a typical supermarket aisle. The colour palette is muted, focusing on the everyday hues of grocery packaging, which heightens the contrast with the surreal scenario. Composition is straightforward, often framing characters in medium shots to capture their understated, deadpan expressions. The overall mood is one of bleak humor and quiet absurdity, rooted in the mundanity of a grocery shopping experience.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Doffen har daua - Try/Apt - 2012 | The Creatives Room