The Creatives Room

Ditch The Norm

Brand: CAN-AM · Category: Commercials · Medium: video

Black-and-white frame of a helmeted rider low over the bars of a motorcycle at night, hard rim light carving the leather and visor out of near-black surroundings. Blown highlights streak the background; deep blacks and strong contrast dominate. Tight, kinetic framing on the rider.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Ditch The Norm | The Creatives Room