The Creatives Room

Dirk

Brand: Lotto · Category: Commercials · Medium: video

A moustached man zipped into a full black wetsuit rides a bicycle straight toward a low camera down a city street lined with parked cars and office buildings, wearing a deadpan expression. Flat overcast daylight, muted urban greys, direct head-on framing. Handheld, documentary-real.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Dirk | The Creatives Room