The Creatives Room

Digestive Pills

Brand: Dabur Gastrina · Agency: McCann · Year: 2016 · Category: Print / OOH · Medium: image

This illustrated print series by Mangesh Kavale personifies stomach-churning indigestion by showing brass instruments emerging from human silhouettes. Executions feature a saxophone, a french horn, and a flugelhorn integrated into the figures' digestive tracts against flat, muted backgrounds. The detailed, technical illustrations of the instruments contrast with the simple, graphic human forms to create a clear visual metaphor for internal discomfort.

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Digestive Pills - McCann - 2016 | The Creatives Room