The Creatives Room

Detectives

Brand: Apple · Agency: TBWA\Media Arts Lab · Year: 2022 · Category: Commercials · Medium: video

A meta-parody of a detective film, shot entirely from within a car at night. Two actors discuss the iPhone's "Cinematic Mode" and its ability to rack focus, debating which of them is the main character. The lighting is high-contrast and moody, with a teal-and-orange grade mimicking ambient streetlights to create pronounced shallow-depth-of-field bokeh.

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Detectives - TBWA\Media Arts Lab - 2022 | The Creatives Room