The Creatives Room

Designed to Inspire

Brand: Kia · Agency: david&goliath · Year: 2021 · Category: Commercials · Medium: video

The visual aesthetic is bright and optimistic, bathed in a warm colour palette with soft, natural lighting that evokes a sense of comfort and innocence. Compositions are varied, from wide shots capturing expansive dreamscapes to intimate close-ups on the children's faces, highlighting their expressions of wonder and engagement. The mood is overwhelmingly hopeful and inspiring, radiating a gentle joy and an underlying sense of awe at the boundless potential of the human spirit, primarily conveyed through the expressive and imaginative children at its heart.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Designed to Inspire - david&goliath - 2021 | The Creatives Room