The Creatives Room

Day 5741

Brand: Under Armour · Category: Commercials · Medium: video

A shirtless athlete sits in a galvanised metal stock-tank ice bath set in a snowy field, arm draped over the rim, eyes shut, breath in the cold air. Bare trees and a foggy treeline sit behind under flat winter light, giving a desaturated blue-grey palette. A large white Under Armour logo is centred over the wide, austere frame.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Day 5741 | The Creatives Room