The Creatives Room

Data in Dollars

Brand: Xfinity Mobile · Agency: goodby silverstein & partners · Year: 2022 · Category: Case Studies · Medium: video

On a dark stage lit by two angled spotlights, a short-haired singer in a silver metallic jacket leans toward a chrome microphone, mid-performance. Behind her a keyboard player and a drummer are backlit in haze. A large white odometer-style graphic reads $1.53 across the centre, its digits set in boxed frames. The palette is cool silver and grey with a music-video look.

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Data in Dollars - goodby silverstein & partners - 2022 | The Creatives Room