The Creatives Room

Dare to Become

Brand: Nike · Category: Commercials · Medium: video

A man in a lab coat and futuristic headgear grins and gives a thumbs-up beside a giant blue data screen showing Chinese text and a red figure '55,203,001' with a downward arrow. Exposed industrial girders sit above. The palette is cool blue screen-glow against dark steel, heightened and sci-fi.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Dare to Become | The Creatives Room