The Creatives Room

Dad’s Manual

Brand: Cochez · Agency: Star5 Ogilvy · Year: 2026 · Category: Print / OOH · Medium: image

The campaign adopts the clean, structured aesthetic of technical user manuals and assembly guides, featuring realistic studio product photography of hardware items combined with precise vector lines and diagrammatic annotations. Set against neutral white or technical grid backgrounds, the compositions use generous negative space and sharp, flat lighting to create a clear visual hierarchy. The emotional tone is witty, affectionate, and smartly observed, turning everyday hammers, nails, and fixtures into graphic symbols of parenting.

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Dad’s Manual - Star5 Ogilvy - 2026 | The Creatives Room