The Creatives Room

Cyberbullying & Cyber harassment touches too many teens

Brand: Fondation Jasmin Roy · Agency: Ogilvy Montréal · Year: 2017 · Category: Print / OOH · Medium: image

The visual style is stark and somber, employing a cool, desaturated colour palette to convey a sense of melancholy and seriousness. Lighting is often low-key, creating deep shadows that emphasize isolation and introspection, while key lighting might highlight vulnerable facial expressions. Compositions are typically tight on the subject, drawing the viewer's focus to the emotional weight carried by the individual, often showcasing a lone figure to amplify feelings of solitude. The overall mood is one of profound sadness, introspection, and quiet desperation, aiming to evoke empathy and concern

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Cyberbullying & Cyber harassment touches too many teens - Ogilvy Montréal - 2017 | The Creatives Room