The Creatives Room

Crema Nera

Brand: Armani · Category: Commercials · Medium: video

Pure abstract macro photography: countless fine, feather-like or crystalline filaments radiate outward against a near-black background at the top, catching cool blue light that brightens to a pale, almost white-blue glow toward the bottom of frame. No human subject and no recognizable product visible in this still, just cool-toned, glossy texture and light refracting through what reads as liquid, ice, or fibrous material.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.