The Creatives Room

Crank Up Your Kitchen

Brand: Frigidaire · Year: 2016 · Category: Commercials · Medium: video

Moody, low-key lighting from a single hard side source. An extreme macro close-up shows two hands kneading pale dough on a heavily floured dark surface, with flour dust suspended mid-air catching the light. Warm skin tones stand out against a near-black background, giving the frame a tactile, artisanal food-photography quality shot on Arri Alexa with Zeiss macro lenses.

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Crank Up Your Kitchen - 2016 | The Creatives Room