The Creatives Room

Cow the thief

Brand: Baby Bomba · Agency: FCB Almaty · Year: 2018 · Category: Print / OOH · Medium: image

This campaign features a photorealistic 3D illustration of a cow's mugshot, credited to 3D artist Alexandr Lyan. The composition mimics a police identikit, with a front-on, deadpan portrait of the cow character against a black-and-white height chart. The lighting is flat and even, reinforcing the aesthetic of a police line-up photograph. The simple, graphic execution creates a humorous visual narrative for the flavored milk brand.

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Cow the thief - FCB Almaty - 2018 | The Creatives Room