The Creatives Room

Courtside

Brand: Michelob ULTRA · Year: 2020 · Category: Case Studies · Medium: video

A wide shot of an empty NBA bubble court, pale hardwood with the NBA logo at centre, framed by a large US-flag video wall and a #WholeNewGame banner behind rows of masked, kneeling players and staff. Bold white text overlays the floor reading A PLATFORM TO MAKE SOCIAL MESSAGES HEARD. The lighting is even arena light with a cool, muted grade.

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Courtside - 2020 | The Creatives Room