The Creatives Room

Corruption must be spotted

Brand: Transparency International · Agency: Cheil Ukraine · Year: 2016 · Category: Covers / Posters · Medium: image

Photographer Andrey Demenyuk uses a camouflage concept to represent hidden corruption. In each print ad, a luxury object symbolizing ill-gotten wealth is covered in a pattern that allows it to blend seamlessly into its matching background. This visual puzzle challenges the audience to discern the object from its surroundings, literalizing the campaign's title and call to action.

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Corruption must be spotted - Cheil Ukraine - 2016 | The Creatives Room