The Creatives Room

Close Knit

Brand: Nutella · Category: Commercials · Medium: video

A high aerial establishing shot of a large stone-and-shingle building complex, resembling a retirement or assisted-living community, with a car park in the foreground and bare, late-autumn trees. 'CLOSE KNIT' appears as a white title card overlaid across the building. Muted grey daylight, flat and documentary in feel rather than styled like a conventional food commercial.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Close Knit | The Creatives Room