The Creatives Room

Clingers

Brand: Apple · Agency: TBWA\Media Arts Lab · Year: 2021 · Category: Commercials · Medium: video

The visual aesthetic is bright and clean with a cool colour palette, emphasizing the sleekness of Apple products. Lighting is natural and even, creating an inviting and modern feel. Compositions are varied, from medium shots showing the interactions with clingers to close-ups of device screens. The mood is initially slightly tense due to the intrusive clingers, evolving into one of relief and confidence as Apple's privacy features are highlighted. Casting features diverse, relatable individuals who interact with the clingers in a humorous and subtly exasperated manner.

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Clingers - TBWA\Media Arts Lab - 2021 | The Creatives Room