The Creatives Room

Clear the Clouds

Brand: The Sobey Foundation · Category: Commercials · Medium: video

Extreme close-up of a young child's face lying on a pillow at night, a single tear visible on the cheek, eyes wide and glassy looking slightly up and off-camera. Deep navy-blue, near-underexposed lighting with a soft cool key catching the face and a patterned pyjama collar; the room reads as a hospital or bedroom at night. Intimate, quiet, emotionally heavy framing with heavy negative space in black at top and bottom (letterboxed).

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Clear the Clouds | The Creatives Room