The Creatives Room

#CleanAirNow

Brand: Greenpeace · Agency: Ogilvy Hong Kong and Ogilvy Shanghai · Year: 2021 · Category: Print / OOH · Medium: image

This series of print advertisements uses surreal, photorealistic composites to connect industrial pollution with distant climate disasters. Plumes of black smoke billow from factory chimneys and are digitally manipulated to form the shapes of a tsunami, a forest fire, a cyclone, and a melting iceberg. Each image is a wide landscape shot with a desaturated, gray-toned color grade, creating a grim and foreboding atmosphere.

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#CleanAirNow - Ogilvy Hong Kong and Ogilvy Shanghai - 2021 | The Creatives Room