The Creatives Room

Clean for Tomorrow

Brand: 3M · Category: Commercials · Medium: video

A wide, symmetrical shot of an empty green-tiled subway platform where a single cleaner in a blue apron wipes down a handrail beside a wheeled cart with a yellow rubbish bag. Black pillars frame the space under flat fluorescent light, a red-and-white Exit arrow hanging centre. A muted green-and-amber palette.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Clean for Tomorrow | The Creatives Room