The Creatives Room

Civil

Brand: Fear of God · Category: Commercials · Medium: video

A near-total silhouette: two men in dark clothing stand and walk away from camera in low blue light, seen from a low angle against a bright white-blue backdrop, with snow- or ash-like particles falling and catching light throughout the frame. The palette is almost monochrome -- deep black figures against cold blue and near-white light -- with no faces visible, only posture and shape.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Civil | The Creatives Room