The Creatives Room

Child Abuse Lasts a Lifetime

Brand: School of Life · Agency: Ogilvy Gurgaon · Year: 2016 · Category: Print / OOH · Medium: image

A series of illustrated portraits of young girls are rendered in a crayon or colored-pencil style reminiscent of a children's picture book. Upon closer inspection, the features of each girl's face are composed of disembodied adult hands, fists, and fingers representing the abuser. The composition places these disturbing portraits against simple, solid-colored backgrounds, creating a stark contrast between the innocent aesthetic and the violent subtext.

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Child Abuse Lasts a Lifetime - Ogilvy Gurgaon - 2016 | The Creatives Room