The Creatives Room

#CheesePullChallenge

Brand: kraft singles · Agency: Chicago Portfolio School · Year: 2021 · Category: Print / OOH · Medium: image

This student campaign from the Chicago Portfolio School employs bold, graphic-style product photography. High-contrast, overhead shots capture a grilled cheese sandwich being pulled apart against a solid, saturated Kraft-yellow background. The art direction by Blake Pleasant and Cooper Brannigan focuses entirely on the extreme stretch of the cheese, a visual gag executed across print and out-of-home mockups.

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#CheesePullChallenge - Chicago Portfolio School - 2021 | The Creatives Room