The Creatives Room

Chase It

Brand: Nike · Year: 2016 · Category: Commercials · Medium: video

Cool-toned and high-contrast, dominated by deep night blues, rich shadows, and stark streetlamp highlights slicing through urban darkness. Hard, directional lighting catches sweat and physical exertion against slick asphalt and concrete cityscapes. Compositions alternate between tight, low-angle tracking shots of moving footwear and dramatic wide frames that emphasize the lone runner within the quiet metropolis. The mood is intense, visceral, and laser-focused, visually capturing the quiet grit of after-hours training.

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Chase It - 2016 | The Creatives Room