The Creatives Room

Charge Beyond

Brand: Vuse · Year: 2020 · Category: Commercials · Medium: video

The visual style is defined by a cool colour palette dominated by neon blues, purples, and pinks, contrasted with deep shadows to create a vibrant, edgy, and futuristic night-time atmosphere. Lighting is often hard and directional, emphasizing highlights and reflections, contributing to a sleek, technology-driven aesthetic. Compositions are tight and dynamic, focusing on close-ups of the product and active individuals, conveying a mood of exhilaration and modern rebellion through its diverse cast.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Charge Beyond - 2020 | The Creatives Room