The Creatives Room

Challenging the Norm

Brand: Citroen · Year: 2022 · Category: Commercials · Medium: video

A sleek, cinematic visual palette dominated by rich urban tones, atmospheric contrast, and cool dusk lighting balanced by warm practical highlights. Director Julien Rocher and DP Hugo Prats employ dynamic low-angle tracking shots, fluid camera moves, and sharp directional lighting to accentuate the car's sculpted contours. The overall mood conveys high-energy modernity and sophisticated non-conformity, paired with contemporary lifestyle casting that feels effortlessly stylish.

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Challenging the Norm - 2022 | The Creatives Room