The Creatives Room

Cashback for Your Jersey’s Back

Brand: Flash · Agency: FCB São Paulo · Year: 2023 · Category: Case Studies · Medium: video

A case study video built from on-screen text, screen recordings of e-commerce sites, and user-generated photos from social media. The central visual is the iconic yellow Brazilian football jersey, customized with the Flash brand name. The overall graphic style is clean and direct, with a color palette derived from the Brazilian flag and bold, sans-serif typography to present the campaign story.

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Cashback for Your Jersey’s Back - FCB São Paulo - 2023 | The Creatives Room