The Creatives Room

Cascos

Brand: Mobil1 · Agency: Youpanqui · Year: 2024 · Category: Print / OOH · Medium: image

A road-safety ad: shot from behind, a motorcyclist rides through a street town wearing an upturned blue plastic chair on his head instead of a helmet, with "This moment stopped being funny after 2 miles" and Mobil branding. Darkly comic, sobering.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Cascos - Youpanqui - 2024 | The Creatives Room