The Creatives Room

Cars to Work

Brand: Renault · Agency: Publicis Conseil · Year: 2023 · Category: Case Studies · Medium: video

The campaign's central visual motif is a circular text graphic of a job posting, overlaid directly onto cinematic footage. This device superimposes job ads over stark, desaturated shots of a solitary car moving through remote rural landscapes at dawn or dusk. The aesthetic is grounded and observational, with a cool, low-contrast color grade to visualize the link between mobility and employment.

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Cars to Work - Publicis Conseil - 2023 | The Creatives Room